Brilliant Yaris Campaign

Yaris, it’s a CAR! is the bril­liant new cam­paign star­ring Michael Showal­ter, doing what he does best: wear a suit and say funny things. This is a light­hearted, state-the-obvious cam­paign that really works. No per­for­mance shots on a Euro­pean road, …

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Happy Holidays from Coolfire Media

The Hol­i­days are near and all of us at Coolfire Media would like to wish you the best with our fes­tive addi­tions to the web­site. Check out the fun fea­tures added in total CFM style!

Offset 2009 — Oliver Jeffers

On a related note, I came across this video from 2009 fea­tur­ing Oliver Jef­fers speak­ing at OFFSET. It’s very inter­est­ing to hear what inspires him and his meth­ods and phi­los­o­phy involved with his work. Def­i­nitely worth the watch. Par­tic­u­larly cool …

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Typophile Film Festival 5 Opening Titles

I just came across this fan­tas­tic video cre­ated by the design stu­dents and fac­ulty of BYU. The con­cept is a typo­graphic feast about the five sense and was cre­ated with no com­puter gen­er­ated effects. Very enter­tain­ing. View it here

BMW 3 Series Commercial

The new (to me) BMW 3 Series com­mer­cial is one of the most beau­ti­ful com­mer­cials cur­rently air­ing. This caught my sleepy eye last night as I was about to turn off the tv. I know very lit­tle about cars but …

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Concrete Promo Video

Con­crete Design Com­mu­ni­ca­tions is a stu­dio in Toronto, CA. This promo video does a won­der­ful job of con­vey­ing to the viewer the high qual­ity of work they pro­duce as well as their upbeat and play­ful nature. Via Swiss Legacy

The Last Exorcism Utilizes Chatroulette

The Last Exor­cism com­bined the ran­dom chance meet­ings and real-life inter­ac­tiv­ity of Cha­troulette with the expo­sure of YouTube to cre­ate some great pub­lic­ity for the new film. This is sim­i­lar to the way Para­nor­mal Activ­ity cre­ated tv spots con­sist­ing almost …

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Jazz Sleeves Brought to Life

Impres­sively cre­ative video hon­or­ing the work of Reid Miles. This is by far one of the coolest things I have seen in a long time. You really don’t have to know a lot about Reid Miles enjoy what is going …

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