Fillmore Packaging Solutions
Branding
A former brewer and all around smart guy came to me with his latest venture; custom-made packaging solutions for small craft beverage companies.
After researching the existing companies in the space it was instantly clear that adding any concept whatsoever to the identity would put it leaps and bounds above the rest. The design came together fairly quickly and was quite a fun project to tackle.
Early design exploration
Building the concept
The finished brand mark
Shorthand mark