Golden Door

Golden Door is an acupuncture & massage clinic, inspired by eastern wellness practices and philosophies.

When asked to develop a brand identity for Golden Door, we knew that going full eastern style would be far too much of a cultural appropriation for a clinic in the middle of the United States, operated by white Americans. Instead we wanted to capture enough of the essence through imagery but style it with a typeface and illustrative style that promotes harmony, balance, and flow.